The head of FIFA is clinging to his job because he announced a plan to sell stakes in the World Cup to private equity firms - resulting in cries of outrage about the commercialisation of the beautiful game. But what’s wrong with getting the best return from a game that is already a billion-dollar cash machine? Or is there something beyond commercial advantage that matters to supporters and fans? Is making money from sport simply a recognition that it’s just another form of entertainment, or is it something special and personal that can’t be bought and sold? Simon Chadwick, Professor of Eurasian Sport at Emlyon Business School, gives his view to Phil and Roger
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