Present Tense - The Changing Ways We Give
The Why? CurveDecember 21, 2023
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Present Tense - The Changing Ways We Give

The last-minute dash to the shops, the frantic hunt for something just right for your cousin…. The giving season can be tough, but has buying online changed the way we think about gifts? Is it now intangibles - experiences, subscriptions, game credits - that dominate our presents? Are we buying less of the overpriced tat that used to fill our stockings? Claire McCamley, senior lecturer in marketing at the University of Huddersfield, guides Phil and Roger through the changing world of giving

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